CJA Architect

Role Summary Key Responsibilities Define the CJA reference architecture: connections, data views, calculated metrics, and reporting layer design across all channelsDesign the data integration strategy to bring AEP event streams, AJO journey data, RT-CDP profile attributes, and exposure events (exhaust) into CJA connectionsArchitect cross-channel attribution models to measure the effectiveness of recommendations across Email, SMS, Push, In-App, Web, Direct Mail, and Call CenterDesign experimentation and A/B test reporting frameworks within CJA to support AJO and optimization loopsLead the journey performance and insights reporting layer: how AJO journey KPIs, audience evaluation results, action performance surface in CJA dashboardsEstablish CJA governance standards: dataset schemas (XDM alignment), data view configuration, metric definitions, and access controlsPartner with the AXP Architect and Data Architect to ensure the exhaust/exposure event schema is CJA-compatibleGuide CJA Engineers on report building, data view configuration, and derived field designTranslate Business reporting requirements from marketing and analytics stakeholders into CJA solution designsSupport integration with tag management and reporting pipelines for end-to-end data lineageCore Skills Customer Journey Analytics (CJA) – connections, data views, workspace reporting, attributionAEP – XDM schema design, dataset management, event stream consumptionCross-channel attribution modeling and experimentation frameworksData architecture: schema design, data lineage, governanceSQL, Analytics APIs, Adobe Launch / Web SDK for data collectionStrong Business partnering and requirements translation skillsTypical Experience 8–12+ years in digital analytics, data architecture, or MarTechArchitect-level experience with CJA and/or Adobe Analytics / AA → CJA migrationsHands-on experience with AEP data model and XDM alignment for analytics use casesAdobe certification preferred (CJA or Analytics)

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