Director, Product Design Onboarding

Position: Director, Product Design for Onboarding Become a part of our caring communityHumana delivers innovative digital experiences that improve how members engage with their health. We support a diverse ecosystem of consumers, members, providers, employers, and brokers, connecting them to Humana and to one another in ways that drive satisfaction, engagement, and business value.The Director of Product Design for the Onboarding portfolio is a strategic, collaborative leader responsible for shaping the end-to-end experience of how members first engage with Humana’s digital ecosystem post enrollment. This role requires deep domain expertise in registration, login, account creation/management, authentication, identity verification, and account recovery flows, ensuring our onboarding experiences are seamless, secure, accessible, and built on a strong foundation of trust. This role also supports post enrollment needs; helping members to confirm their plan, understand their benefits, and take quick action.You will lead a team of product designers focused on strengthening identity assurance and delivering a friction‑right onboarding experience that balances usability, security, and regulatory requirements. As a systems thinker and influential partner, you will work across Product, Engineering, Identity & Access Management (IAM), Marketing and Legal teams to drive a unified onboarding strategy across platforms.Key Responsibilities Leadership & StrategyLead, mentor, and grow a team of product designers while fostering a high performing, inclusive, and collaborative design cultureDefine and drive the long‑term design strategy for onboarding, ensuring experiences are member centered, compliant, and aligned to business prioritiesAdvocate for design excellence and establish a clear vision for identity related experiences across web and mobile ecosystemsDomain Expertise – Identity & AccessLead design for core identity experiences including registration, login, multifactor authentication, identity verification, password management, and account recoveryPartner with IAM, Security, and Architecture teams to design friction‑right authentication and verification workflows that meet enterprise risk thresholdsEnsure onboarding flows comply with accessibility requirements, privacy regulations, and emerging identity standardsCross‑Functional CollaborationPartner closely with Product, Engineering, IAM, Legal, Compliance, and Marketing to define priorities and deliver unified solutions across platformsBuild trusted relationships with senior stakeholders, navigating constraints, and influencing teams in a complex, matrixed environmentCollaborate with Research and Content Design to inform onboarding improvements through behavioral insights, usability testing, and continuous discoveryExperience Quality & DeliveryEnsure design output is high‑quality, cohesive, and reflects deep understanding of member needs, technical realities, and operational workflowsUse prototypes, journey maps, and storytelling to communicate design direction and drive alignment with executive stakeholdersEstablish design principles, future state visions, and experience roadmaps that balance near‑term delivery with long‑term onboarding strategyUse your skills to make an impact Required Qualifications 12+ years of experience in UX or Product Design, including 4+ years in a senior or director level leadership roleDemonstrated expertise in digital identity, including registration, login, authentication, identity verification, and account creationStrong understanding of performance metrics and data‑informed designExperience leading design for complex, regulated, or high security environments (e.g., healthcare, financial services, government, insurance)Strong portfolio demonstrating systems thinking, scalable frameworks, and end‑to‑end experience designExperience leading or guiding user research and applying insights to designProven ability to influence at all levels and drive cross‑functionalityStrong organizational and prioritization skills in fast‑paced environmentsExcellent analytical and process‑oriented thinkingMastery of Figma and other modern design toolsPreferred Qualifications Master’s…

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