Information Architect Job Duties : Identifies user requirements by researching and analyzing user needs, preferences, objectives, and working methods; studying how users consume content, including data categorization and labeling; meeting with focus groups. Implements information architecture by preparing paper and interactive prototypes and mockups including page layout and navigational elements; coordinating with Web Producer and Production Developer to integrate site concept, visual design, writing, interface, and navigational structure; documenting structure and processes. Validates information delivery by developing and completing usability test plans; evaluating traffic patterns; studying user feedback; coordinating with Usability Specialists. Updates job knowledge by tracking research regarding web design and usability; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
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