Lead Architect (Martech)

Location: San Francisco, CA The Lead Martech Architect is the senior technical voice for the owned media platform engineering effort. This role combines hands-on architecture work with cross-functional technical leadership, setting standards, driving platform migration from legacy systems (including SFMC) to a consolidated owned media platform (Zeta OMP), and designing the integration and orchestration layer that underpins multi-channel marketing execution across all brands. Define and own the end-to-end integration architecture across the owned media platform stack, including ESP, CDP, tag management, personalization, and attribution systemsLead technical strategy and execution for the platform migration from SFMC and other legacy marketing platforms to Zeta OMP, with a clear focus on delivery velocity and risk mitigationDesign the martech orchestration layer API gateway standards, data contracts, event bus architecture, and the integration patterns all downstream teams depend onEstablish engineering standards, architectural patterns, and technical governance across the owned media engineering teamPartner closely with product leads, marketing stakeholders, and vendor teams to translate business requirements into sound architectural decisionsEvaluate vendor capabilities, integration complexity, and build-vs-buy trade-offs across the evolving martech landscapeProvide technical mentorship to the broader engineering team and serve as the escalation point for architectural decisions and complex integration challengesContribute to the AI/ML and agentic capability roadmap, identifying the platform foundations required for future intelligent marketing automation Software or platform engineering experience, with 8+ years in a technical architecture or lead engineering role.Deep expertise in martech platform engineering, SFMC, Zeta OMP, Braze, Attentive, or comparable enterprise ESP/owned media platformsProven experience leading or architecting large-scale platform migrations in production environmentsStrong integration architecture skills, API design, event-driven systems, message queuing, data pipeline patternsExperience designing and governing CDP integration layers (Amperity, Segment, or similar)Cloud-native architecture experience, Azure preferred; containerization, IaC (Terraform), CI/CD pipelinesExcellent communication and stakeholder management skills, comfortable presenting technical strategy to both engineering and business audiences.

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