Lead Business Intelligence Architect

Leading the analytical engine of the marketing department, the full-time Lead Business Intelligence Architect will design data strategies and technical infrastructures remotely, focusing on building robust data pipelines, predictive models, and delivering actionable insights for marketing initiatives. Key responsibilities Architect and integrate marketing data across the Data Cloud to ensure a \"Single Source of Truth. Implement Multi-Touch Attribution and Media Mix Modeling to assess the incremental value of marketing spend Oversee vendor relationships and manage a dedicated Data Analyst to ensure accurate reporting outputs Required qualifications

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