Leading the analytical engine of the marketing department, the full-time Lead Business Intelligence Architect will design data strategies and technical infrastructures remotely, focusing on building robust data pipelines, predictive models, and delivering actionable insights for marketing initiatives.
Key responsibilities
Architect and integrate marketing data across the Data Cloud to ensure a \"Single Source of Truth.
Implement Multi-Touch Attribution and Media Mix Modeling to assess the incremental value of marketing spend
Oversee vendor relationships and manage a dedicated Data Analyst to ensure accurate reporting outputs
Required qualifications
12+ years of experience in Marketing Analytics, Data Science, Data Engineering, or Business Intelligence
College degree in Computer Science, Information Science, or equivalent experience in Web/Data Engineering
Expert proficiency in SQL, Python/R, and data visualization tools like Looker or Tableau
Advanced experience with Google Cloud Platform (GCP) and BigQuery
Proven ability to translate complex data concepts into actionable business narratives
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