Power System Marketing and Architecture

Role is strategical for Power PG (direction/trends), PSMA covers System Marketing for POWER PGDriving strategic System architecture Projects for POWER PSMA play as consultant for Business Divisions (BD) and Sales on Systems and application Clusters topics. This generates worldwide champions in PSMA for the area of focus, where the tandem of System Marketing and System Architects will work as a unum team of experts, to support the Application clusters when supporting both Sales and Business Divisions. DiAerent members in diAerent geographies (when feasible) will provide quasi 24 hours support to any region for the market segment of focus.The team will generate collaterals to support the key application area with:All the available Power Product portfolio -Market analysis / Customer base / End customer Products deep analysisCompetition analysisPortfolio Gap analysisSystem Block DiagramsSystem SimulationsEventual Demo-boards to be defined and realized to demonstrate the System architecture and establish the Renesas BOM to customersThis hardware will be realized with the support of third parties (IDH), and by the PSMA laboratory in BangaloreProviding Power Roadmap feedback to all Product Lines, based on aboveExplore power market megatrends, in the scope of suggesting a GO-TO-Market approach for Renesas, based on through analysis.The PSMA team covers for Power Product Marketing global activities, like the following:Generate monthly reporting on DIN progress versus targets, by market segments and RegionParticipate to periodic opportunity reviews (funnel, DIN, revenue) with Sales and Product Lines (marketing and management), to reinforce the bond between the field and PG, leveraging the system knowledge, full power portfolio solution approach, to increase visibility into the customer opportunities, drive focus to key onesNewsletter (internal)Manages the organization and setup of Power events and Conferences, like APEC, PCIM.Provides content for Power Marketing Campaigns, for editors’ articles, webcast and interviews.Global PWR Communication content and campaigns to contribute to Renesas brand awareness in Power. Are you ready to own your success and make your mark? The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

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